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PRESIDENT - GENERAL MANAGER, V-Motion L.L.C., Idaho Falls, Idaho/ Sunset, Utah.
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- Directed all departments and operations of this software development and telemarketing company, of about 20 people.
- Initiated business and marketing strategies geared to improve the corporate image and public relations of the company.
- Preserved the eBay Developers Program membership maintaining a high-level standard of service and development.
- Established structure and enforced sales standards, ethics, and processes compliant with the FTC.
- Directed application development for eBay auction software, e-commerce web stores, and shopping comparison website.
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- Collaborated in strategic decisions and fulfilled leadership role as ICServ, Inc. grew from 3 employees to 25.
- Developed and managed human resource activities including company recruiting, orientation, training, and policies.
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- Developed and administered marketing and advertising activities to sell e-commerce website software and services.
- Wrote marketing sales copy, corporate documentation, legal documents (with attorney), process outlines.
- Established local and national sales teams including hiring, training, motivating and closing sales.
- Developed sales training curriculum including; Internet, e-commerce, website promotion and sales techniques.
- Key closer in large contracts that increased sales from about 75 to over 5700 website accounts.
- Managed the creation of many advertising materials including, video, audio, print, and website development.
- Managed market research projects to identify various trends in the website market and in our own customer base.
- Researched, developed and directed search engine marketing programs to effectively index websites to search engines.
- Led over 1000 resellers in marketing activities via tele-seminars, live seminars, and writing e-zine articles.
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- Created account retention programs and established collection calling strategies.
- Established customer service processes and assumed escalated customer service issues.
- Established and directed our website development team which has created over 200 high quality websites.
- Directed technical support staff in responding to ecommerce, email, domain names, and product inquiries.
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3/95- 3/98: MARKETING MANAGER, GENERAL STORE MANAGER, Micron Electronics., Nampa Idaho.
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- Managed all store operations including retail and outside sales, customer service, technical service, and inventory.
- Increased annual sales from about $10Million to $30Million in annual computer and service sales two years.
- Won the Treasure Valley’s Peoples Choice Award as the best Computer Store. Awarded by The Idaho Statesman.
- Established and documented retail standards, policies, and procedures that supported corporate ISO standardization.
- Managed all aspects of personnel activities including hiring, termination, promotions, and morale for 40 individuals.
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- Promoted to develop and implement marketing programs for three stores and returned merchandise sales.
- Directed the creative development of collateral signs, newspaper print ads, radio ads and website development.
- Administered sports sponsorship programs with the Boise area professional and collegiate organizations.
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